Arnold Palmer -

GOLF LEGEND Arnold Palmer a true legend on and off the course... transcending the game by defining the world of golf...Palmer is WORLD-RENOWNED for his outstanding sportsmanship and shrewd business acumen. For nearly fifty years, Palmer has commanded the spotlight with his pioneering vision for the game of golf and his involvement in the development of some of the most prestigious golf courses in the world. He is now collaborating with Luna Vineyards in expanding his portfolio of privately branded offerings to include Arnold Palmer Wines.

Palmer and founder of Luna Vineyards, Mike Moone share a long-standing friendship and in 2003, they chose to collaborate and develop Arnold Palmer Wines. Arnold Palmer Wines combines high quality super premium wines with a legendary name and global icon. The first offering from Arnold Palmer Wines, a California Cabernet Sauvignon and a Chardonnay, will release in the spring of 2005. Both are premium wines, composed of grapes sourced from select vineyards in California's most acclaimed winegrowing regions.

Palmer on Luna Vineyards and its founder Mike Moone, "Since I hooked up with Luna, I've had a reason to be more involved with wine," says Palmer. "I've learned something about the process and it's fun to think that you are part of something you enjoy so much. Mike is a good friend and he's going to produce a good product, because that's what he does."

Arnold Palmer Wines will be targeted to high-end restaurants, resorts and wine shops around the country. It can be found at accounts nationwide such as; The Bay Hill Club & Lodge in Orlando, Florida, The Lodge at Pebble Beach in Pebble Beach, CA and select Smith and Wollensky Restaurants. As Luna begins this innovative collaboration with the iconic golf figure, the winery believes that the wine brought to you by Arnold Palmer Wines will quickly be sought after by wine lovers around the country.